Internet Marketing
December 18th, 2009
Google AdWords Pay Per Click Advertising
As a Google AdWords, Professional Florida Software Engineers create ads and choose keywords, which are words or phrases related to your business. When people search on Google using one of your keywords, your ad may appear next to the search results. Trend analysis and word popularity are researched with the latest search engine algorithms results. Now you’re advertising to an audience that’s already interested in you. There’s no minimum spending requirement – the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad. You’re charged only if someone clicks your ad, not when your ad is displayed. Florida Software Engineers reviews your ad’s performance on a site-by-site basis to see impression, click, cost, and conversion data, and use this data to identify well-performing sites to target more aggressively and low-value placements that require content optimization or exclusion.
Search Engine Optimization (SEO) - Page Ranking
Florida Software Engineers provides Search Engine Optimization (SEO) services for processes of improving the volume and quality of traffic to our client’s web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. SEO, or Organic Seeding can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines. Florida Software Engineer’s marketing strategy for increasing a site’s relevance, SEO, considers how search algorithms work and what people search for. Florida Software Engineers LLC SEO efforts encompass consultation, keyword research, copywriting, website redevelopment, creating incoming links, submitting to search engines. Florida Software Engineers employs professional copywriters to create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities.
Search Engine Reporting and Analysis
Florida Software Engineers trained staff provides identification of the keywords, ads, referrals and campaigns that contribute to the bottom line of metrics about your web site using Google Analytics. Gain rich insights into your website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more. Learn more about where your visitors come from and how they interact with your site. Florida Software Engineers tracks and compares all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines to ensure optimum performance in reaching your target audience. Florida Software Engineers performs benchmarking techniques to find out whether your site usage metrics underperform or outperform those of your industry vertical. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data. Florida Software Engineers traces transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources. Florida Software Engineers conducts analysis on the information needed to write better ads, strengthen your marketing initiatives, and create higher-converting websites.
Information Architects on Web Strategy
The Florida Software Engineers team of professional Information Architects will solidify your ideas into a well developed tactical Web strategy. With a focus on maximizing your Return On Investment (ROI), we will perform the necessary extended discovery to determine the usability factors, human factors engineering and the “who, what, why, when, where and how” of your project. The Florida Software Engineers Web strategy consulting process will encompass several conference calls or in person meetings with your team. Florida Software Engineers may request to speak with your clients or vendors to learn more about your company and strategy. We will also research your competitors and industry counterparts to examine their Web strategy (or lack thereof). Florida Software Engineers will then combine all of these findings with our own extensive knowledge and experience and present back to you our plans and recommendations for making your online venture a success.